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2025

Gundolf Rodenstock takes over the sales of the i-spax collection in the new federal states and strengthens the brand in this region.
Katrein Stierand has been managing the i-spax collection in northern Germany since January and serves as the contact person for customers in Hamburg, Lower Saxony, Bremen, and Schleswig-Holstein.

2024

Marcel Schlichter takes over as the third managing director at IMAGO EYEWEAR, focusing on innovation, digitalization, and international expansion. 

After more than 30 years, Peter Erba and Doris Jank are retiring from Optik Erba OG. IMAGO EYEWEAR is now taking over distribution in Austria and introducing two new sales representatives: Martin Eberl for i-spax & COLORLINE and Frank Meyer for IMAGO ULTRALIGHT, PIX & IMAGO TITAN.

2023

In January , six titanium models for narrow faces were successfully introduced with the PIX TITANIUM collection, made from high-quality materials.

2022-2021

IMAGO EYEWEAR received outstanding ratings in this year’s MARKT INTERN survey among opticians, ranking 2nd in the category of Innovations/Designs. Additionally, a successful donation campaign for flood victims in NRW was carried out, raising €15,000. Recyclable frame pouches were introduced, along with the ECO lines IMAGO VERDE and GREENLINE by Colorline.

2020

Heinz Mühseler is retiring.
IMAGO celebrates its 30th anniversary!

2019-2017

IMAGO ULTRALIGHT remains, and in the future, IMAGO frames will only be available in TITANIUM and acetate.
Starting in Italy with the agency DIDO, which visits opticians across the country with over 10 field representatives.
New booth and location at the OPTI Munich – open and spacious.
COLORLINE launches with Clip On's.

2016-2015

IMAGO ULTRALIGHT and COLORLINE continue to grow, i-spax is becoming the top collection. Successes in Spain and Denmark, EAN numbers introduced.
The company gains new distributors and strengthens its exclusive partner network.

2014-2012

2014 – The IMAGO Year: Winner of the EXPORT PRICE BAVARIA. COLORLINE becomes even thinner, IMAGO ULTRALIGHT launches with version 2.0 successfully.
2013: COLORLINE celebrates successes. IMAGO ULTRALIGHT excites with 9 grams & stylish design – leading to supply shortages.
2012: Focus on own labels, introduction of COLORLINE.

2011-2009

2011: Expansion into Eastern European markets and hiring of a sales manager.
2010: Significant expansion of acetate models and large frame shapes.
2009: Successful sales campaign and donation of thousands of old glasses to India and Malawi. Introduction of new quality standards under the leadership of Product Manager Volker Grahm.

2008-2005

2008: I-PLAIN becomes I-PLAIN TITANIUM. Presentation of the PIX and I-PLAIN collections at OPTI Munich.
2007: Construction of a new showroom and exhibition stand. Introduction of the MEMORY-CLAP collection.
2005: Further development of MEMORY with MEMORY-TWIX and introduction of the PROJECT ONE collection, a sporty titanium collection for men.

2004-2000

2003: Introduction of MEMORY-FLEX and MEMORY-SPAX, as well as the children's collection IMAGO-XXS.
2001-2002: Launch of IMAGO-XS for teenagers and the beginning of collaboration with OGI for international distribution.
2000: Marco Finster becomes a partner, and IMAGO moves to Valley/Oberlaindern.

1999-1990

1995: Renamed to IMAGO THE GERMAN EYEWEAR CONNECTION GMBH and moved to Oberhaching, with global distribution in 25 countries.
1992: Renamed to IMAGO THE ITALIAN EYEWEAR CONNECTION GMBH, IMAGO stands for form, idea, vision.
1991: Moved to a 160 sqm basement and introduced the first 3 IMAGO models – UNO, DUE, TRE.
1990: Acquisition of the optical distribution company Alfred Gassner and started in an 80 sqm basement in Munich-Ramersdorf.
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